In a media landscape that thrives on division, it’s comforting to find companies that believe in our shared humanity and are willing to bet their branding on it.
On the face of it, brands like Heineken, TV 2 in Denmark, and President’s Choice in Canada have very little in common. One sells beer, another is a Danish television station and the third is a food company. Yet, they have all made commercials that celebrate a belief in humanity.
That is why we are sharing their ads here. Not to take a stance for or against their products, but rather to applaud warm and content rich commercials that tugged at our heartstrings when we first saw them.
This wonderful commercial by President’s Choice is about the importance of eating together.
World's Apart: An Experiment
This Heineken ad juxtaposes strong political views with getting to know each other over a beer.
All That We Share
This TV 2 commercial about all that we share, even if we don’t think we do.
Our hope is that viewing these three commercials has brightened your day and reminded you that despite bickering and divisions, we still have reason to believe in humanity.
Please, feel free to add similar commercials in the comment section.
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Our mission is to train and support people who want to do good in the world. We do this by providing access to strategies, methods, and ideas that promote social harmony and enable bridge-building across divides. Our primary goal is to help others create harmony in diverse communities.
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©Harmony Interfaith Initiative
Registered in Hays County, Texas
Founded in 2018
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