In a media landscape that thrives on division, it’s comforting to find companies that believe in our shared humanity and are willing to bet their branding on it.
On the face of it, brands like Heineken, TV 2 in Denmark, and President’s Choice in Canada have very little in common. One sells beer, another is a Danish television station and the third is a food company. Yet, they have all made commercials that celebrate a belief in humanity.
That is why we are sharing their ads here. Not to take a stance for or against their products, but rather to applaud warm and content rich commercials that tugged at our heartstrings when we first saw them.
This wonderful commercial by President’s Choice is about the importance of eating together.
World's Apart: An Experiment
This Heineken ad juxtaposes strong political views with getting to know each other over a beer.
All That We Share
This TV 2 commercial about all that we share, even if we don’t think we do.
Our hope is that viewing these three commercials has brightened your day and reminded you that despite bickering and divisions, we still have reason to believe in humanity.
Please, feel free to add similar commercials in the comment section.
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Our Vision and Primary Goals
We are an educational and social good interfaith organization. We provide people with access to strategies, methods, and ideas that promote social harmony and enable bridge-building across divides. We use the term interfaith broadly to mean 'a strong belief in someone or something' and focus on improving interrelations between people who have different worldviews. Our primary goals are to remind people of our shared humanity and to support new and ongoing efforts.
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©Harmony Interfaith Initiative
Registered in Hays County, Texas
Founded in 2018
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